Aurora was founded a century ago in the centre of Turin. After bombing and complete destruction of the city by the Allies in 1943, the entire production site was moved to an abbey at the gates of the city, where it has remained to this day.
In the sixties it was taken over by the engineer Franco Verona, father of the current owner. The real turning point occurred at the beginning of the 2000s, when Franco’s son Cesare Verona acquired 100% of the shares and completely revolutionised the way the company was run to make Aurora a champion of made in Italy. The entrepreneur turned the pen from a writing instrument into a designer object, opening the company up to markets where the culture of writing is ancient and deep-rooted, such as Iran and China. Cesare Verona also opened the doors of the factory to visitors, adopted the lean strategy, set up a multimedia and multisensory museum that explored the concept of leaving a mark, opened boutiques around the world, and focused on exports.