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The new edition of the Bicycle Ecosystem depicts the status quo of the bicycle manufacturing industry, synonymous with excellence and a strategic sector not only for the national economy but also for the ecological transition

The study

The Italian bicycle manufacturing industry

Data and trends, along with the future of the ecosystem in the project stories of two voices of excellence in the sector: Elena Vasco, Secretary General of the Milan Monza Brianza Lodi Chamber of Commerce, and Federica Cudini, Country Marketing Manager for Bosch eBike Systems Italy

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Innovation, technology and design

Thanks also to the high propensity for innovation and a skilful combination of technology and design that characterise the entire bicycle sector, Italian production is recognised as synonymous with excellence

Bicycle tourism speeds up value creation

In 2023, the number of people choosing Italy for cycling holidays will grow by double digits, and the number of dedicated tourist offers, cycling routes and ‘equipped’ hotels will also increase; attention to sustainability is also increasingly key. We discuss it with Alessandro Lago, Managing Director and Sales Manager of Fantic Rent

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Our numbers

The 2024 Bicycle Ecosystem portrays a resilient industry: innovation, technology and design ensure that Italian companies continue to benefit from the preferences of the international market, despite the physiological drop in revenues in 2023. On the other hand, bicycle tourism and the focus on an increasingly all-round sustainability that fits in well with the philosophy of two-wheelers is growing at a rapid pace


2023 ROE of bicycle and component manufacturers

4,5 out of 5

Average rating given by customers to leading Italian ebike manufacturers

+ 25%

the increase of bicycle tourists in Italy in 2023


For further information

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