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Economy of Beauty is a project within Kaleidos, Banca Ifis’ Social Impact Lab that promotes high social impact activities that benefit people and communities, including in culture.

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Our report


The Beauty of “Made in Italy” on the international markets

“Made in Italy”, with its typicality, tradition and quality, continues to exert its appeal abroad.

More than 60% of consumers, regardless of their country of origin, would buy Made in Italy products rich in know-how or with a high level of customisation. Made in Italy is enhanced by consumers’ willingness to spend more due to high quality and attention to design.

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Our numbers

There is more and more Beauty in the Italian GDP: at the end of 2023 the contribution of this particular economic sector to Italy’s Gross Domestic Product was 29,2%. This offers exceptional confirmation that Beauty has continued to contribute to the economic growth of our country. For this new edition, we have chosen to focus in particular on the extent to which the excellence of Made in Italy manufacturing originates from the know-how, the work of the Maestri d’Arte, which makes it a feature that is particularly appreciated in international markets.


29,2% contribution to GDP in 2023

The contribution to GDP of the Economy of Beauty in 2023, demonstrating its driving role for the Italian economy

54% share of turnover of “know-how”

The share of turnover of manufacturing enterprises on average attributable to artisan “know-how”

76% of foreign consumers

are willing to spend more for a Made in Italy product

From the third to the fourth edition, how has the world of the Economy of Beauty changed?

Go back to the results of the last edition

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