Lucart, the circular economy as an everyday objective

Repair, reuse, recycle: these are the imperatives of the circular economy and implementing them at an industrial level is a task that requires an ability to innovate, and to look beyond the waste. This is something the UN is calling for in its 2030 Sustainable Development Agenda, and there are many companies working towards it every day: our PMIheroes.
Lucart is a paper company that was established in the province of Lucca in the 1950s. It manufactures toilet paper products that are exported to over 70 countries worldwide, under well-known brands such as Tenderly, Tutto Pannocarta, Grazie Natural, and Lucart Professional. Lucart has always used recycled paper and focuses great attention on saving natural resources. Sustainability and a commitment to using circular business models are now an integral part of the company’s mission and vision. More than ten years ago, Lucart made a move in this direction by investing in innovative techniques to recover the materials in Tetra Pak cartons, which were thought at the time to be non-recyclable. The company’s efforts continue to this day, as they work to limit the environmental impact of all their production processes.
Our paper products will continue to have a big future, and be widely used, because they play a role in hygiene, but they will have to become increasingly ecological. There will be growing demand from the market for recycled and certified products, including from large-scale retailers.
Tommaso De Luca, Head of Corporate Communications at Lucart
“Ensure sustainable consumption and production patterns”
GOAL no. 12 of the 2030 Agenda for Sustainable Development