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I for “Impresa” (Business)

Business storytelling

The great story of the Italian small and medium-sized enterprise. A journey at the discovery of the challenges and points of view of Italian entrepreneurs and the places where excellence is keenly pursued every day. Experiences, trials, words, faces and hands that create value for the country.

Entrepreneurs are business leaders with great market and product-related skills. In a country like Italy, it is precisely the SMEs that support the manufacturing sector and the supply chains.

Raffaele Zingone, Co-General Manager and Chief Commercial Officer of Banca Ifis

We believe in the innate value of businesses and in the courage of those who bet on the future, and who do not fear change but take it on every day. We hear the stories of those who every day choose to make a mark and have achieved success without ever forgetting what has made them unique: care for people and the community and training based on the principles of patience and foresight.

We also look at present and future trends of Made in Italy referring to the sector studies carried out as part of the Market Watch research project.

We are talking about not just stories or numbers, but also a combination of storytelling and research looking into the values that determine the success of a business and allows each company to discover its own.

Stories

Story
I for “Impresa” (Business)

Elvas

Elvas

Symbol of the 80s, billboards that make you dream, excite you and often create despair. Few people know that Italy has a company specialised in creating these products: a mainly female cooperative.
Story
I for “Impresa” (Business)

Il Granaio delle Idee

Il Granaio delle Idee

A story of sharing, passion and family. Il Granaio delle Idee is a young company, established just 23 years ago, but with a path began a long time ago.
Story
I for “Impresa” (Business)

Isol Marine

Isol Marine

I did not start out as an entrepreneur, but as a labourer and I kept on being one even when I established my business. You need to be a bit foolhardy to be an entrepreneur. We never gave up and this was our strength.
Story
I for “Impresa” (Business)

Tecnofar

Tecnofar

Created with a strong, family-devoted and territorial structure, Tecnofar is characterized by an entrepreneurial structure that owes everything to technology and resilience.
Story
I for “Impresa” (Business)

Innate

Innate

The premises of Innate couldn’t be brighter, with walls the colour of sugar paper and partitions as clear as the glass of its products and the words of Federico Panzieri, entrepreneur and CEO of the company.
Story
I for “Impresa” (Business)

Terre Gaie

Terre Gaie

One Friday evening in 2003, Salvatore Lovo received a call from his daughter Silvia in the United States. “Dad, we’re creating our own brand.” And it all went on from there.
Story
I for “Impresa” (Business)

Pastificio Gaetarelli

Pastificio Gaetarelli

Massimo Gaetarelli, the CEO of Pastificio Gaetarelli, worked with his brothers Luca and Claudio to transform the pasta shop of Salò, on the shores of Lake Garda in the province of Brescia and founded by his father in 1964, into a 5 million euro SME.
Story
I for “Impresa” (Business)

Amped Software

Amped Software

Martino Jerian was completing his studies in electronic engineering. His tutor set him a project: an Image Processing service for the carabinieri of the RIS (Scientific Investigations Unit) of Parma. Jerian realised that there was no easy-to-use software for forensic image and video analysis on the…
Story
I for “Impresa” (Business)

Cerutti Inox

Cerutti Inox

The heart of Cerutti Inox beats to the rhythm of Maura Cerutti’s strong and infectious determination, unbroken by conventions and the economic crisis.
Story
I for “Impresa” (Business)

Fimet Maniglie

Fimet Maniglie

In 1986, after working as a non-commissioned officer, a coachbuilder and then a paint dealer, Vittore Bianchi founded Fimet Maniglie.
Story
I for “Impresa” (Business)

Laser Team

Laser Team

Fifteen years in the production of shoe lasts, and then a shift towards creativity: all thanks to a laser-cutting machine. Massimo Bersani decided to specialise in the laser cutting of leather and founded Laser Team, a company that processes leather for top fashion brands.
Story
I for “Impresa” (Business)

Nethesis

Nethesis

Cristian Manoni is the CEO of Nethesis, a leading company in the development of open source software based in Pesaro. Its strength lies in its range of IT products (cyber security, unified communication, groupware) as well as technical assistance, monitoring and considerable training.
Story
I for “Impresa” (Business)

Filippo Uecher

Filippo Uecher

Filippo Uecher began working in textiles in the seventies and eighties drawing on the experience of his two grandmothers, after whom he went on to name his company: MariaFlora. After thirty years as a subcontractor, in 2015 he decided to create a new brand that bears his own name, focusing on natura…
Story
I for “Impresa” (Business)

FAP Italia

FAP Italia

A belt is more than just an accessory. It is also about class, distinction and style, especially when it comes to high fashion and catwalks around the world.
Story
I for “Impresa” (Business)

Caffeina

Caffeina

Henry Sichel is general manager and one of the three founders of Caffeina (the others are Tiziano Tassi and Antonio Marella). This independent Italian Creative Company believes in a creative approach to everything that is innovation for people and brands, and in digital technology as a starting poin…
Story
I for “Impresa” (Business)

Kosmetikal

Kosmetikal

Where nature meets beauty there is Kosmetikal, a subcontractor company involved in the research, development and production of natural cosmetics with ingredients of organic and vegan origin.
Story
I for “Impresa” (Business)

Matec

Matec

Two friends, two dreamers, two entrepreneurs, with the ability to always put their hearts into overcoming every obstacle: Matteo Goich and Massimo Bertolucci are the founding partners of Matec, a Tuscan company based in Massa that produces machinery for the filtering and purification of waste water…
Story
I for “Impresa” (Business)

Gianel Shoes

Gianel Shoes

An entrepreneurial legacy is something to be valued and reinterpreted. Such is the belief of Gianni and Elena Casarano and Antonio De Matteis who run Gianel Shoes, a shoe manufacturing company that ranks among the strategic suppliers of major fashion brands including Dolce & Gabbana.
Story
I for “Impresa” (Business)

Castiglioni Robotica

Castiglioni Robotica

Castiglioni Robotica is the gateway to the forge of the hi-tech industry of today and tomorrow. Set up by Paolo and Massimiliano Castiglioni, the company specialises in automation: here all the machines that integrate 4.0 technologies are designed, assembled and programmed, such as anthropomorphic r…
Story
I for “Impresa” (Business)

Palomar

Palomar

Palomar, the name of which pays tribute to Italo Calvino, has proven expertise in the design of high quality panels for mobile homes and more.
Story
I for “Impresa” (Business)

Aurora

Aurora

Aurora was founded a century ago in the centre of Turin. After bombing and complete destruction of the city by the Allies in 1943, the entire production site was moved to an abbey at the gates of the city, where it has remained to this day.

The three traits of our storytelling

Trends

Analysis of the economic and equity trends of SMEs and the main sectors of Made in Italy, searches of databases, and administration of targeted surveys.

Observatory

Use of a new generation observatory, based on web listening, to identify the managerial priorities of companies.

Interviews and stories

Multimedia content with interviews and stories of the business experiences of SMEs, all covered with the aim of inspiring entrepreneurs.

Context

SMEs active in Italy represent almost 5% of the country’s entrepreneurial fabric and generate 41% of turnover, employing over 30% of the workforce of the entire private sector. 38% of the country’s added value is generated by SMEs. We have focused on the story of companies that record growth rates of over 20% per year to discover the secret of their success.

67,000

conversations analysed through web listening

Over
8,000

companies interviewed through quantitative surveys

30

in-depth interviews to tell the story of businesses

Photos

Look at the image gallery of the companies.

Innate

Terre Gaie

Pastificio Gaetarelli

Amped Software

Cerutti Inox

Fimet Maniglie

Laser Team

Nethesis

Filippo Uecher

Fap Italia

Caffeina

Kosmetikal

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For further information

Find out more on our website.

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