“Talent perceives differences, genius and unity.”
Creativity as an asset means starting again from scratch every day, or almost. When a brief arrives, the agency must prepare a creative proposal from scratch and in any sector that meets the needs and preferences of the customer. To do this, Caffeina integrates different disciplines and figures with a model they call the Hexa Team, composed of six elements: account manager, copywriter, art director, strategic planner, experience designer, and creative technologist. The model of the process is T-shaped: the horizontal group of six elements works vertically on each specific project, integrating the knowledge and know-how of the entire development team.