Women’s football has always fought against prejudice. The footballers are a real example of how determination, strength of will and passion make it possible to overcome any obstacle. Supporting the Sampdoria Women’s debut in the Women’s Serie A as main sponsor of U.C. Sampdoria allows us to reaffirm what we believe in: that, in a world free from discrimination, it is possible to realise one’s dreams with drive, desire and ability. For this reason, every week, we cheer on the Sampdoria team at stadiums all over Italy.