Ifis Sport

The values ​​of Sport represent us
for this reason we have decided to join forces with numerous sports realities.

Since 2006, the European Union has acknowledged the significant contribution made by sport to the continent’s economy; not just as a driver for growth and employment, but also for its positive effects on the health of citizens, on territorial growth, tourism and social integration. The EU has asked Italy to follow the example of other virtuous countries by equipping itself with the tools needed to measure the value of sport nationally. To respond to the European Union request to report regularly on Sport System data, Banca Ifis has started publishing an annual Report. Its first edition was presented on 30 March in the CONI offices in Rome, in the presence of Giovanni Malagò, President of CONI, and Ernesto Furstenberg Fassio, Deputy Chairman of Banca Ifis. The Observatory will be active 365 days a year, monitoring how the Italian sport system develops over time, but also creating specific in-depth surveys enriched by the vision of sector stakeholders.

Observatory on the Italian Sport System

With about 35 million fans, of which 15.5 million Italian adults practicing a sport regularly , ~74,000 clubs and sport facility management companies and~10.000 manufacturers, the Sport System is of primary importance for the Italian economy and society. That is why Banca Ifis has developed the 1st Observatory on the Italian Sport System able to measure the economic dimension of all the components of sport, and offer public and private decision-makers fundamental data and information for their strategic decisions.

Context

The Sport System is a valuable sector for the Italian economy and society, thanks to what its four sectors provide:

– Manufacturers of clothing, equipment and sports vehicles
– Clubs (professional and amateur) and management of sport facilities
– Sports media, expense connected to events and betting
– Social value, measuring how effective sport is in creating an indirect economic value, influencing health, safety and the involvement of youngsters in school and work.

96
billion€

IN ANNUAL REVENUE

3.6
%

GDP

of which10
billion€
POSITIVE EXTERNALITIES

The extraordinary 2020-2021 two-year period lived by sport forces us to assess the historical trend differently; to consider the constraints and restrictions imposed by the pandemic. That is why this edition of the Observatory presents data considering 2019 as an average year of reference.

The Observatory on the Italian Sport System and its focuses

The Observatory on the Italian Sport System able to measure the economic dimension of all the components of sport, and offer public and private decision-makers fundamental data and information for their strategic decisions. Find out more about our focuses in “Download

Our sports sponsorships

Cycling

Official Premium Partner of Grandi Classiche del Ciclismo 2022 and Giro di Sicilia. Official Partner of Gran Fondo, Strade Bianche and Il Lombardia.

Football

Main Sponsor of U.C. Sampdoria men’s and women’s team.

Basket

Special Partner of Umana Reyer Venezia men’s and women’s team. Official Partner of Lega Basket Serie A.

Golf

Exclusive sponsor of the youth sector of the Villa Condulmer Golf Club, of the Pro-Am tournament and of a doubles tournament.

Volley

Partner del Vero Volley Monza men’s and women’s team. Main Jersey Sponsor of A.S.D. Volley Letojanni.

Athletics

Sponsor of Venicemarathon 2021.

Sci

Partner of Mexican Alpine Ski Championships 2022.