The values of Sport represent us
for this reason we have decided to join forces with numerous sports realities.
Since 2006, the European Union has acknowledged the significant contribution made by sport to the continent’s economy; not just as a driver for growth and employment, but also for its positive effects on the health of citizens, on territorial growth, tourism and social integration. The EU has asked Italy to follow the example of other virtuous countries by equipping itself with the tools needed to measure the value of sport nationally. To respond to the European Union request to report regularly on Sport System data, Banca Ifis has started publishing an annual Report. Its first edition was presented on 30 March in the CONI offices in Rome, in the presence of Giovanni Malagò, President of CONI, and Ernesto Furstenberg Fassio, Deputy Chairman of Banca Ifis.
In 2022, the Observatory monitored the evolution of the Italian sport system, carrying out an in-depth study on the youth sport ecosystem. Banca Ifis, which has always been close to the world of sport, is this year supporting the growth of young Federation athletes by donating 160,000 Euros worth of scholarships. The initiative and new advertising campaign were presented on 15 December in Rome by the Chairman of CONI Giovanni Malagò and the Chairman of Banca Ifis Ernesto Fürstenberg Fassio.
The new advertising campaign dedicated to the world and values of sport focuses on four of the recipients of scholarships – who ideally make up the ‘digital bloom‘, the Bank’s iconic logo – engaged in their sporting activities.
The athletes are: cyclist Mattia Predomo, Gold at the Junior World Track Cycling Championships (Tel Aviv 2022) in two different disciplines; sports climber Beatrice Colli, Gold at the Junior World Championships (Dallas 2022) and Gold at the U18 World Championships (Voronexh 2021); judoka Assunta Scutto, Gold at the Junior World Championships (Olbia 2021) and Bronze at the Senior World Championships (Tashkent 2022); and fencer Pietro Torre, Gold in the team category at the Junior World Championships (Dubai 2022), Silver in the individual category (Dubai 2022), and Bronze in the team category at the Senior World Championships (Cairo 2022).
The Observatory on the Italian Sport System able to measure the economic dimension of all the components of sport, and offer public and private decision-makers fundamental data and information for their strategic decisions. Find out more about our focuses in “Download“
The Italian Sport System Observatory responds to the need to measure, through a model to be replicated over time, the economic dimension of all sport components. Since 2006, the European Union has acknowledged that sport is an economic growth driver and a fundamental part of people. Download the full study and our focuses
With about 35 million fans, of which 15.5 million Italian adults practicing a sport regularly , ~74,000 clubs and sport facility management companies and~10.000 manufacturers, the Sport System is of primary importance for the Italian economy and society. That is why Banca Ifis has developed the 1st Observatory on the Italian Sport System able to measure the economic dimension of all the components of sport, and offer public and private decision-makers fundamental data and information for their strategic decisions.
The Sport System is a valuable sector for the Italian economy and society, thanks to what its four sectors provide:
– Manufacturers of clothing, equipment and sports vehicles
– Clubs (professional and amateur) and management of sport facilities
– Sports media, expense connected to events and betting
– Social value, measuring how effective sport is in creating an indirect economic value, influencing health, safety and the involvement of youngsters in school and work.
IN ANNUAL REVENUE
The extraordinary 2020-2021 two-year period lived by sport forces us to assess the historical trend differently; to consider the constraints and restrictions imposed by the pandemic. That is why this edition of the Observatory presents data considering 2019 as an average year of reference.