For us, supporting football means strengthening our ties with local communities and helping them to keep their identity alive, offering opportunities for socialising and promoting tradition. We sponsor companies whose plans for growth we share in, aware that the expected value of a collaboration is generated not only on the playing field, but also daily in the community and among people. The 2021/2022 season sees our brand on the jerseys of Sampdoria and Sampdoria Women as the main sponsor.