Commitment, sacrifice, an aptitude for success and improvement, team spirit, balance, tenacity, a willingness to take on challenges, and knowing how to savour victory but also to accept defeat: every sport is a universe of ethical values, social rules and philosophies of life.
We wanted to confirm our commitment to cycling by supporting, in addition to the Classics, two iconic Gran Fondo events. This important decision will take us around Italy, from the North to Sicily, bringing us in touch with those who passionately follow one of the most popular sports in Italy, because it is rooted in the national psyche and in the history of our country, which has always promoted values such as determination, sacrifice and teamwork.
For the third year, we are the Premium Partner of the Great Italian Classics of Cycling – Strade Bianche, Milano Torino, Milano Sanremo, Gran Piemonte, Tirreno Adriatico, Il Lombardia – and of the Giro di Sicilia, as well as Official Partner of the Gran Fondo Strade Bianche and Gran Fondo Il Lombardia amateur competitions. This partnership represents the importance of sport as a vehicle of positive values and a way of supporting local communities.
Strade Bianche
The “Europe’s most southern northern classic”. On March 5 will be held the race for pro, while on 6 march will take place the Gran Fondo. Two events not to be missed!
Credit foto: LaPresse
Tirreno Adriatico
The “Corsa dei due Mari”, from 7 to 13 March. The Classic that crosses the boot from Tuscany to Le Marche, crossing the Apennines.
Credit foto: LaPresse
Milano – Torino
The race between Milan and Turin is the oldest in the world. It was held for the first time in 1876. Watch out for the next Classica on 16 March.
Photo credit: LaPresse
Milano – Sanremo
The Classicissima with a route that typically celebrates the spring of world cycling.
Photo credit: LaPresse
Giro di Sicilia
The stage race organised by RCS Sport in collaboration with the Region of Sicily. The Giro di Sicilia will take place from 12 to 15 April.
Photo credit: LaPresse
Gran Piemonte
The 105th edition of the Gran Piemonte will take place on 6 October. The Classic with the beautiful (and challenging) route in the hills and vineyards of the Langhe.
Photo credit: LaPresse
Il Lombardia
On the 8 October will be the Classica and the day after the Gran Fondo. Two events not to be missed!
Photo credit: LaPresse
The Wingman is the one who sacrifices himself and makes himself available to the champion and the team, to achieve a common goal. Banca Ifis, too, works alongside its customers every day and helps them achieve what they want.
It is a journey in stages that we will go on together with a special guest, Marco Scarponi, brother of one of the greatest wingmen of all time, Michele Scarponi, and founder of the foundation of the same name engaged in educational projects on the themes of sustainable mobility and road safety.
Watch all the episodes of the web serie Il Gregario that tells the relevance and values of this figure in the world of sport.
The “Urban mobility seen by citizens” Market Watch examined the opinion of citizens from three cities – Milan and its hinterland, Rome and Naples with its hinterland – on urban mobility through a “well-being thermometer” and identified the most requested measures in terms of transport.
The Market Watch on the Bicycle Ecosystem: a detailed analysis of a growing production sector that invests in research and innovation, always attentive to sustainable policies.
While trends and fashions change, what remains unchanged in Italy is the passion for two wheels which, in Italy has an increasingly demanding and refined market.
The Bicycle Ecosystem Market Watch Report analyzed the entire supply chain, with a focus on the sustainable mobility on three italian cities – Milan and its hinterland, Rome and Naples with its hinterland. Key figures:
companies of the ecosystem
billion euros in annual revenues
use bicycle for lower environmental impact
Find out more on our website.