Effectiveness of the sales process thanks to the Customer Relationship Management System
With the evolution of the Customer Relationship Management System
, our sales network is able to:
- Obtain an overall view of the customer (personal data, relationships between subjects, products in their possession, etc.), perform contact strategy, and propose campaigns and measure their performance and objectives;
- Obtain a qualitative view of the customer, in order to carry out pre-analysis on the soundness of the data (financial statements, risk centre, negative events) and configure the products to be put in the basket.
In addition, the portals dedicated to leasing and rental partners are being upgraded to increasingly optimise the flows between the Bank and its external network.