Casa Sanremo

Scarica il documento The Sanremo Festival: value for businesses and the territory

Banca Ifis is the title sponsor of Casa Sanremo 2023, the official home of the Italian Song Festival that will be set up in the heart of the Ligurian town from February 5 to 11, 2023.

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We are happy to be at the side of Casa Sanremo and also to give our contribution to the cultural ecosystem that lives through the Festival a significant moment. With Kaleidos, our Social Impact Lab, we are committed to the enhancement of our country’s cultural heritage and the small and medium-sized enterprises active in this sector. A sector that, as evidenced by the data in our study “Economy of Beauty, today represents a total of 24.1 percent of Italian GDP and is an engine of economic and social development.

Rosalba Benedetto - Chief of Chairman Staff | Chief Communication, Marketing, Public Affairs & Sustainability Officer

Economy of entertainment and show business

It is a key sector for Italy’s Country System: it impacts individual well-being, creates synergies between businesses in many industries, and is part of the cultural offerings.