We are happy to be at the side of Casa Sanremo and also to give our contribution to the cultural ecosystem that lives through the Festival a significant moment. With Kaleidos, our Social Impact Lab, we are committed to the enhancement of our country’s cultural heritage and the small and medium-sized enterprises active in this sector. A sector that, as evidenced by the data in our study “Economy of Beauty, today represents a total of 24.1 percent of Italian GDP and is an engine of economic and social development.
Rosalba Benedetto -Banca Ifis Group Communication, Marketing and External Relations Director
