I for “Insieme” (Together)

Ifis for skiing

Banca Ifis was National Partner of Cortina 2021, accompanying the Alpine Ski World Championships in the various events and sporting, institutional, cultural, educational and promotional initiatives. It supported the athletes of the Italian national ski team during technical, slalom and giant slalom competitions as Official Partner of the Italian Winter Sports Federation for the entire 2020/2021 sports season.

Cortina 2021 represents the values of sport, a source of inspiration and a symbol of integrity that, on skis, as in life, is expressed through respect for people and the environment. We strongly believe in these values and place them at the heart of our business strategy with the aim of helping local communities in the long term.

Ernesto Fürstenberg Fassio, Vice Chairman of Banca Ifis

All the energy of the Cortina 2021 World Cup is ready to be unleashed on the starting line. Tenacity, commitment and dedication are ready to free themselves with the spirit of competition. Sport is a great way to prepare for life and form bonds and relationships, and ultimately achieve success. Banca Ifis is also strongly committed to its business model in much the same vein, aiming to better meet the individual needs of its customers every day. This is why we chose to be the National Partner of Cortina 2021 and Official Partner of the Italian Winter Sports Federation for the entire 2020/2021 sports season: these are the great values that guide us towards important goals.

Context

On the occasion of the 2021 World Championships in Cortina, the Banca Ifis Market Watch team investigated Italy’s mountain sports production chain.

Eco-sustainability, 4.0 technologies and digital media are key to overcoming the crisis.

41
%

of companies expect an increase in turnover in the two-year period 2021-2022

79
%

of companies will offer refresher courses for employees

90
%

of companies are committed to reducing their environmental impact

Look at the pictures of the athletes of the Italian national ski team.

Together with the athletes of the Italian national ski team during the technical, slalom and giant competitions.

The opening ceremony of Cortina 2021

Watch the highlights of the Cortina 2021 opening ceremony.

Cortina 2021: day 1

Heavy snowfall forced the cancellation of the races. Federica Brignone can’t wait to get on the slope.

Cortina 2021: day 2

Races cancelled due to lots of fog, but Cortina is ready to host the event of the year!

Cortina 2021: day 3

Interviews’ day at Casa Veneto.

Cortina 2021: day 4

Super Thursday. Watch the highlights of the SuperG races.

Cortina 2021: day 5

The Queen of the Dolomites: breathtaking views and emotions that only sport can give.

Cortina 2021: day 6

The Olympia of the Tofane is the stage of the women’s downhill race. At the end fireworks on Mount Faloria.

Cortina 2021: day 7

The Frecce Tricolori’s show on the sky of the Tofane and the exciting race on the Vertigine’s slope where the King of speed was crowned.

Cortina 2021: day 8

Watch the highlights of the Combinata Alpina!

Cortina 2021: day 9

Marta Bassino won the single parallel. First gold for Italy!

Cortina 2021: day 10

The emotions of the parallel teams.

Cortina 2021: day 12

The day dedicated to the men’s Giant. Second medal for Italy: it’s silver for Luca De Aliprandini.

#RoadtoCortina2021

Cortina World Championships’ soundtrack.

We are ready!

From 7 to 21 February: Cortina 2021 World Championships.

Cortina d'Ampezzo for Cortina 2021

Cortina celebrates the Alpine Ski World Championships with the music of Nessun dorma.

Lights on

Cortina’s slopes illuminated, a breathtaking show.

Heartbeat

Are you ready? The exciting World Championships are going to start.

For further information

To find out more, see also: