Sampdoria is famous all over the world, because its jersey was voted “the most beautiful in the world”. It is on this jersey that the Banca Ifis brand will stand out as the main sponsor, accompanying the players on and off the pitch. Not just men’s football: our logo will also accompany Sampdoria Women, with their first historic match as part of the Serie A championship. The relationship with UC Sampdoria will go beyond the playing and training field, opening up opportunities for engagement and experience for the employees of the banking group and their families. This will create opportunities for links with the area of Genoa, where Banca Ifis was founded and took its first steps in 1983, just when Paolo Mantovani’s Sampdoria was preparing for the brightest part of its history.