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Our 2023 report

The third edition of the Economia della Bellezza market watch again tells the story of how the beauty sector generates wealth through a deep connection with Italy’s business and traditions.

The figures of the 2023 study

 In the 2023 study, we analysed the beauty industry’s development in 2022 and how it has continued to influence our economy.

Dialogues

 However, we went further in the 2023 edition. We wanted to show how the excellence of Italian manufacturing is deeply rooted in the work of our master artisans, drawing its uniqueness and recognisability from their skills.

Download the short version of the report

I nostri numeri

 Beauty represents a growing part of Italy’s GDP. At the end of 2022, this economic sector contributed 26.1% to Italy’s Gross Domestic Product. This proves that Beauty has contributed to our country’s recovery after the two-year pandemic and is a real driving force for our production system. For the 2023 edition, we focused on the degree to which the excellence of Italian manufacturing originates from ‘savoir faire’, the work of our master artisans, a system undergoing rapid demographic, economic and social change.

26,1% the contribution to GDP in 2022

the Beauty Economy’s contribution to GDP in 2022, reflecting its driving role for the Italian economy

54% The share of "know -how" turnover

The share of turnover of manufacturing companies, on average, attributable to artisanal ‘know-how’

For the 80% of manufacturing companies are artisanal ‘know-how’ vital for market positioning

80% of manufacturing companies consider artisanal ‘know-how’ vital for market positioning

Dialogues

“Having chosen fashion and artistic and design furniture as the field of analysis for the 2023 research on the “Economy of Beauty,” together with Banca Ifis we have chosen to talk with a series of entrepreneurs who, using an adjective as overused as it is perfect, one cannot but define as visionaries; they are men and women endowed with vision, that is, with that particular ability to see, which-the etymology is a very powerful interpretive key-in the original Latin construction of Videre contains the root id that is also found in the Greek verb Οἶδα and which indicates knowledge. “Vision” is thus the ability to know by going beyond the mere sense of sight. The entrepreneurs who have agreed to offer their story and testimony on the theme of Beauty to this important project are creators of innovative, revolutionary and long-term projects to which they have devoted every moment of their lives or, in some cases, their second professional existence, devoted to the education of new generations and the preservation of beauty, after decades devoted to the well-being of their companies.”

Fabiana Giacomotti, fashion and costume historian

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