TourPMI (SME Tour) is a roadshow visiting the regions of Italy with the aim of getting to know Banca IFIS Impresa’s business clients. The tour involves meetings with business owners at their own offices, to listen to their voices, learn about their story, visit their factories and understand the strong points of their partnership with Banca IFIS Impresa.

We provide an unfiltered view of our successful clients through storytelling, videos, photos and interviews, which are then published on Banca IFIS Impresa’s website and social media channels. It offers one more way for us to get closer to our clients.

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Botteghe Digitali

Botteghe Digitali is the first web series on the future of Italian businesses and their digitalisation. The project was inspired by an idea from Stefano Micelli (of Cà Foscari University, Venice) and has been developed by Banca IFIS Impresa with the collaboration of Giorgio Soffiato (Marketing Arena).

The aim is to advise and support four selected craft businesses as they ‘go digital’ and make the leap to becoming innovative businesses.

The artisans were assisted by three coaches (Barbara Bonaventura, Laura Bortoloni and Nicola Zago) and a team of specialists. The process was documented in videos, projects and articles, before reaching the final ‘reality’. Follow all the stories at www.botteghedigitali.it.

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new craft club

New Craft Club is a club focused on digitalisation, information and the presentation of high-quality companies that stand out as examples of ‘Made in Italy’.

This growing project was presented at the Milan Triennale in 2016 and will take place in 2017, when the first travelling meetings will be held. The aim of the initiative is to provide the perfect environment in which businesses can come together and learn about specialist topics dictated by their needs and market developments. It will offer a real vantage point on emerging dynamics in the digitalisation of artisan businesses, with contributions from researchers, consultants and people on the ground.

New Craft Club aims to create a community based on exchange and comparison of experiences and knowledge, at a time in history that is shaped by major transformation.

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