In the 16th-century Venetian book trade, there are numerous volumes devoted to recipe books and treatises that reveal the ‘secrets’ of Perfumery Art and promise beauty, charm, but also beneficial effects on health. Among the various publications, the most important one is the Notandissimi Secreti de l’Arte Profumatoria, published in Venice in 1555 and containing 300 recipes.
The Merchant of Venice is a brand inspired by Venetian Perfumery Art and the history of the old Venetian merchant routes called mude. The partnership with Venice’s Foundation of Municipal Museums led to the completion of the relaunch of the Palazzo Mocenigo Museum, inside which eight new rooms devoted to the history of the Perfumery Art have been opened. The Merchant of Venice fragrances are inspired by this same ancient art, illustrated inside the Museum of Perfume of Palazzo Mocenigo in the heart of Venice.
Merchants of Venice, lovers of beauty in the World. Reviving Venice’s perfume tradition means first of all starting a sustainable cultural process: an focus on the community, an environmentally-friendly approach, specific and meticulous certifications, plastic-free packaging, paper made from weed algae, eco-sustainable fragrances and natural essences deriving from a short and monitored supply chain with attention to the heritage of local crops. These are just some of the innovations that make Mavive a company that is serious about sustainability and well rooted in the future.