On Wednesday, October 18, Mara Di Giorgio, Banca IFIS’s Head of Communication and IR is participating as a speaker at the B2B Digital Day, the first Italian event dedicated to B2B marketing in digital times, with a speech entitled ‘Marketing Content and Lead Generation in Banking on-line’.
Also taking part in the event is Serafino D’Ignazio, Head of Banca IFIS’s Digital Factory, who will be attending the Round Table ‘The Impact of Digitisation on Italian Companies’.
The B2B Digital Day presents an important opportunity to gather, study and share ideas and experiences on B2B marketing. The event is invitation-only and more information can be found on the event’s website: http://www.b2bday.it/
Organized by Marketing Arena and hosted at Brandy: http://www.brandyspace.com/, this event is dedicated to brand strategies and will be held on October 18 and 19 in Milan. Banca IFIS Impresa, Banca IFIS’s business unit dedicated to the business world, will be there both days with its own stand to present its financing services to businesses.
Banca IFIS at the B2B Digital Day
East End Studios
Via Mecenate 88/a (Studio Novanta)
Wednesday, 18 October