Banca Ifis has a special interest in sports and its values and key disciplines, especially for young people. For the second year running, Banca Ifis is supporting the Italian National Olympic Committee (Comitato Olimpico Nazionale Italiano, CONI) in growth of the Italian sports champions of the future through the donation of scholarships worth a total of 160,000 euros.
On the occasion of announcing our donation for young Italian athletes who have distinguished themselves in international competitions, we also presented the research study ‘The value of youth activity in the Italian Sport System’. The study aims to give a clear and precise picture of the contribution that the youth sports sector makes to the economic and social fabric of Italy.
“We are happy to continue along the path we started last year alongside CONI in support of Italian sport, helping young athletes to combine the aspects of training and competitiveness in the best possible way. Banca Ifis has always had a lively interest in sport and this has led us to support worthy initiatives for the professional, amateur and youth sport system.”
The study gives a clear and precise picture of the contribution that the youth sports sector makes to the economic and social fabric of Italy. These are the main statistics of the research:
ANNUAL REVENUES CONTRIBUTING TO 1% OF ITALIAN GDP
CHILDREN BETWEEN 3 AND 19 YEARS OF AGE PRACTISING SPORT
We launched a new advertising campaign for the world of sport and its values. The creative campaign focuses on four of the recipients of scholarships – who ideally make up the ‘digital bloom’, the Bank’s iconic logo – engaged in their sporting activities.
The athletes represented are: cyclist Mattia Predomo, Gold at the Junior World Track Cycling Championships (Tel Aviv 2022) in two different disciplines; sports climber Beatrice Colli, Gold at the Junior World Championships (Dallas 2022) and Gold at the U18 World Championships (Voronexh 2021); Judoka Assunta Scutto, Gold at the Junior World Championships (Olbia 2021) and Bronze at the Senior World Championships (Tashkent 2022); and fencer Pietro Torre, Gold in the team category at the Junior World Championships (Dubai 2022), Silver in the individual category (Dubai 2022), and Bronze in the team category at the Senior World Championships (Cairo 2022).