Many single stories, one big story: that of the small and medium-sized enterprises of excellence in Italy. This is the new made in Italy and it is possible to tell its story, not only with the numbers of these stellar SMEs but also and above all from the point of view of the entrepreneurs who face a challenge every day, overcoming obstacles and attaining new business objectives. In the spotlight: the life and daily anecdotes of these great little heroes.
What is the key to success?
We went in search of the I Factor.
Stories that stir the emotions, told to make business culture.