Banca Ifis is an excellence in the world of digitalization and innovation. This is attested by the third edition of the “Digital Stars 2021/2022” study carried out by the German Institute of Quality and Finance – ITQF and its media partner La Repubblica – Business & Finance.
The ranking collects the 300 digital excellences within a broader research study; the survey methodology makes use of the innovative method of web listening, a method quite familiar to the Bank, as it is among the first institutions to use it for its Market Watch dedicated to SMEs.
There are 438 million web sources analyzed in Italian, including social media, news portals, blogs, forums, videos, etc. and 1.5 million mentions detected further subdivided by tone and relevance. Through the Social Listening Index it was therefore possible to measure the online word of mouth and draw up the report of the 300 protagonists of the web in relation to technology, innovation and digitalization.
” Entering this ranking and being recognized as one among the” digital stars of Italy “in the Finance section is a powerful recognition of the Bank’s innovative capacity, which considers digitalization a fundamental asset for continued growth. – states Rosalba Benedetto, Head of Communications, Marketing and External Relations at Banca Ifis – A huge thank you to the #IfisPeople who have contributed to making this result possible. “